How to Bring Customers to Your Web Site
Saturday, March 6th, 2010By Elizabeth Blackwel
CHICAGO (TheStreet) — Glance at a company’s Web site, and you’ll get a quick insight into its soul. Businesses that strive to be hip invest in the latest bells and whistles, while others put up just-the-facts homepages that value clarity more than cleverness.
In recent years, small-business owners outside the tech industry have become more comfortable putting a personal stamp on their sites, posting blogs and adding comment sections. But they often overlook a critical element of their site’s design: Can people find it online?
Search engine optimization (SEO) is one of the cornerstones of 21st-century marketing for large corporations and tech-savvy companies. “Optimizing” a Web site means tailoring its layout and content to make sure it shows up near the top of the results for related searches.