The DMS ’09 program features a special pre-conference bonus session titled, “Sales Innovation: Best Practices for the Next Decade,” in which a panel of experts will offer insights on how directory advertising is evolving from a product sold on perceived value to one sold on demonstrated value, and what this means for the future. Other agenda highlights include:
Mobile Search & Yellow Pages: Exploring the Business Model
The Next Phase for Online SMB Video

• The Yellow Pages App Store: Product Demos
• Vertical Case Studies: Lessons for Yellow Pages Publishers
• Dissecting the Yellow Pages Business Model
• SEO Strategies for IYPs
• The Kelsey Group Debate: Is Yellow Pages a Victim of False Perception?
• Print Yellow Pages 2013: Critical Changes to the Core Product

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Tags: advertising, business, directory, SEO

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