‘Generational Consultant’ Holds America’s Fakest Job
By Hamilton Nolan, 11:52 AM on Thu Jul 9 2009
The fakest job corporate America ever created was “Branding Consultant”—until now. Meet Anne Loehr, a “business coach” who will (for a small fee) explain the mysteries of “Generation Y” to a corporate audience. She knows your soul, kids.
Loehr is 44. She spent the entire decade of the 90s running hotel and safari operations in Kenya. Nevertheless, she has managed to master the subtle nuances of Generation Boomer, Generation X, and Generation Y. She uses her knowledge to educate the olds about “people born in the late 1970s or early 1980s.” That’s us, and you, creative underclass! Marvel at how she seems to know you personally.
Tags: branding, consultant, generational