Pretend You’re an Amnesiac

Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, to what furniture you even want to use. Tyler Durden says, You’re not your khahkis. With branding, you’re not your frigging logo. Not quite.

So how do you get your brand to dance and sing? Branding for another company is already quite a venture, but branding yourself is almost a completely different animal altogether. The main difference with branding your company versus a client, is that there are restrictions with your client. With you, there’s typically none. And worst of all, you may even have to get philosophical about it!

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Tags: Tyler Durden

This entry was posted on Wednesday, August 12th, 2009 at 7:25 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.