E-mail marketing is a cost-effective way to communicate. Your business will benefit if you use it correctly. When you market via e-mail, you need to comply with federal regulations that affect all commercial enterprises.

E-mail Marketing Providers

Helpful Metrics

• Who has opened the message.
• Who has “clicked” and what they’ve looked at.
• Who has opted out (and legally shouldn’t receive further e-mails).
• E-mail addresses which are no longer valid or “bounced back.”
• Messages that have been trapped in spam filters.

One question that confronts most people is if they should use an e-mail marketing provider. If your business just sends out e-mails via Microsoft Outlook or another e-mail program you may be missing out on certain statistics and tools that help you manage your e-mail campaign.

There are several advantages of using an e-mail marketing provider. The first of which are metrics and analytics reports.

These tools give campaign managers the information they need to determine performance and where improvements need to be made. Additionally, built in tools help you craft your e-mails to comply with existing spam regulations.

E-mail Marketing 101 – Search Engine Watch (SEW)