A trade group called the Internet Content Syndication Council (ICSC) has been circulating a document entitled “Council To Counter Web Content Generators Growing Clout”. They talk about “job threatened journalists” and “diminishing content standards”. Look, see what happens when the proletariat gets their hands on the printing press!

The pundits have also weighed in. So many journalists, eh. Looks like an over-supply if you ask me Some of them could learn a thing or two from SEOs.

For starters, many seem to be working on the false premise that Google returns “quality” results. Since when has Google ever been about “quality” results? Google’s aim is to return links the searcher finds relevant.

via Content Farming – SEOs Get It, Journalists Don’t | SEO Book.com.

The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. Sound familiar? This is same goal that an SEO professional has. But the skills of an information architect are quite different from the skills of an SEO.

Four fundamental skills that information architects have are:

• Categorization
• Organization
• Prioritization
• Labeling

Let’s look at these skills individually, and how each of these relate to the field of search engine optimization.

via Key Information Architecture Concepts Every SEO Should Know.

If your company has a bunch of store locations, please don’t hide that information behind a search form or a POST. If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web pages for your stores and each web page should have a unique url. If you have a relatively small number of stores, you could have a single page that links to all your stores. If you have a lot of stores, you could have a web page for each say state that links to all stores in that state.

Here’s a concrete example. I’m a big fan of Pinkberry because I love frozen yogurt: both the delicious treat and the new version of Android. : But Pinkberry’s store locator page only offers a search form. Pinkberry has a url for each store for example, here’s their page for a San Jose location. But because Pinkberry doesn’t provide an HTML sitemap on their store locator page, it’s harder for search engines to discover those pages exist. And in fact for the query [pinkberry san jose], Google does find the specific page, but it doesn’t rank as highly as it might; some other search engines don’t return that web page at all.

SEO Advice: Make a web page for each store location.

Quote Analysis: Different company offer different price for the same work. Generally three level of price are charged high, low and medium. So use your intelligence while selecting best deal

Seo Friendly Designer: Before assigning project to any web design company. Please make sure that their designer has working knowledge of seo. This will help you in structuring your website according to the latest seo ethics.

via Tips for Selecting Web Design Company.

CHICAGO (TheStreet) — Glance at a company’s Web site, and you’ll get a quick insight into its soul. Businesses that strive to be hip invest in the latest bells and whistles, while others put up just-the-facts homepages that value clarity more than cleverness.

In recent years, small-business owners outside the tech industry have become more comfortable putting a personal stamp on their sites, posting blogs and adding comment sections. But they often overlook a critical element of their site’s design: Can people find it online?

Search engine optimization (SEO) is one of the cornerstones of 21st-century marketing for large corporations and tech-savvy companies. “Optimizing” a Web site means tailoring its layout and content to make sure it shows up near the top of the results for related searches.

How to Bring Customers to Your Web Site | Small Business Solutions | Financial Articles & Investing News | TheStreet.com.

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In recent years, small-business owners outside the tech industry have become more comfortable putting a personal stamp on their sites, posting blogs and adding comment sections. But they often overlook a critical element of their site’s design: Can people find it online?

Search engine optimization (SEO) is one of the cornerstones of 21st-century marketing for large corporations and tech-savvy companies. “Optimizing” a Web site means tailoring its layout and content to make sure it shows up near the top of the results for related searches.

via How to Bring Customers to Your Web Site | Small Business Solutions | Financial Articles & Investing News | TheStreet.com.

While it’s important to know and practice the basics principles of SEO in the way you set up your blogs structure and in the writing of your posts – I find it can be very worthwhile periodically going back through key old posts to optimize them even further. I’ve used the following process for a while now and in most cases where I do it I find I’m able to increase my ranking for different posts.

I’m not the world’s best SEO but here’s the process that I use in doing this (I invite you to share yours in comments if you do this type of thing) – I hope you find it useful:

via Optimize a Single Post On Your Blog for SEO.

At their Chicago SEO company, content developers spend hours struggling over the perfect words for the homepage of websites they create. Organization and layout are crucial, and they consider every possible connotation of each selected word. To put an exclamation point or not can be a serious point (pun intended) of contention! And all this careful attention pays off– they nail down the message in just a few sentences right there on the first page that the average visitor sees.

Beyond the Homepage: Don’t Overlook the Inside Copy | The Ocean Agency

Want to eat healthier and exercise more in 2010? That’s tough! Want to learn about search engine optimization (SEO) so you can disregard the rumors and know what’s important? That’s easy! Here’s how to gain SEO knowledge as you go about your new start to 2010:

Step 1: Absorb the basics

• If you like to learn by reading, download our SEO Starter Guide for reading while you’re on an exercise bike, training for Ironman.
• Or, if you’re more a video watcher, try listening to my “Search Friendly Development” session while you’re cleaning your house. Keep in mind that some parts of the presentation are a little more technical.

via Official Google Webmaster Central Blog: Google SEO resources for beginners.

Experts say that search engine optimization (SEO) concerns should be integrated in web design.

Rob Garner, strategy director of digital marketing for iCrossing, wrote a column at MediaPost about how web designers are hesitant on integrating SEO expertise in to their web lay outs. Garner says that doing so will provide many long-term benefits for websites.

In integrating SEO and web design, many details must be observed in the design process. Garner pointed out that most web designers tend to overlook details, like traffic source and conversion when it comes to SEO concerns.

Most experts agree with Garner. Integrating SEO with web design has many benefits. However, the partnership needs to be studied properly before it works.

Should web design come with SEO? | Last Click News

English may be the so-called lingua franca of the World Wide Web, but consider this: three-quarters of the world’s population speaks no English whatsoever. Online, over 460 million internet users communicate in English. Yet there are over 1.5 billion internet users across the globe, which means that over a billion web users claim a language other than English as their native tongue. That’s a lot of people. The Web is a linguistic labyrinth and the need for businesses to talk to customers in their own language can’t be overstated.

There’s a cacophony of cultural complexities that must be considered before localizing a web site’s content for international markets. With this in mind, businesses that want to go global need to think local.

SEO for Multilingual Marketing [Search Marketing]

By Chris Boggs, Search Engine Watch, Oct 23, 2009

Many interactive marketing companies and their clients are fully immersed in 2010 planning these days, as my Outlook calendar can demonstrate. Fortunately, SEO is getting more consideration for a bigger piece of the pie (or even better, an additional whole pie to complement increased search and display advertising budgets).

Before delving too far into 2010, however, marketers should also consider what to do from an SEO perspective to push the needle further during the upcoming online holiday season.

It’s Not Too Late for 2009 Holiday-Focused SEO – Search Engine Watch (SEW)

Los Angeles Search Engine Optimization Company

Los Angeles SEO

Alex Becker

Chicago SEO Expert | WordPress SEO | Los Angeles SEO | Alex Becker

What good is a clean, crisp new web design if it can’t be found? The answer is unfortunately, no good. So now we need to promote your web site so everyone can see it using customized Search Engine Optimiazation (“SEO“) stratagies that best suit your company’s needs. Let Chicago SEO Company jumpstart your SEO with an effective Google Ad Campaign and a customized WordPress blog that you can blog on with ease. Online Marketing is the key to your website’s success.

Chicago SEO

7 Reasons Entourage is Like SEO – ShoeMoney®

This idea struck a chord with me because this is what successful SEO/M agencies should be doing.  Growing and developing their key staff. I have often mentioned that

SEM as a whole is an industry in its infancy, there are no defined rules, no degrees, no real industry wide qualifications, nor are there set regulations.

This means its still pretty much the wild wild west when it comes to possibilities. Yet it’s one that is growing day by day, and the opportunities are seemingly endless.

Rishi Lakhani AKA Rishil : My Telegraph

I am seeing SEO web sites poping up like weeds and some of them are very good.

SEO “Best Practices” Are Bunk

Unfortunately for SEO’s Search Engine Optimization Experts companies are considering their work one of these unmeasurable and many of theme are now out of work.

About everyone I know who attended and was not a incisive media employee was talking about how the SEO flag ship conference, SES San Jose, was completely dead… and everyone is blaming the recession. I concur the recession has hit the SEO industry very hard. In a recession people go into survival mode and if they cant easily justify the spend then they cut it.

Lately it seems like SEO companies have had to learn to adapt or die. SEO client work not only sucks but it does not scale and its definitely not stable.

Also there is no magic secret sauce to SEO anymore. Its pretty obvious how to get your site to the top of Google and people are making great products available to these businesses for a fraction of the cost.

Check out how the smart SEO’s are adapting

SEO is an art and a craft. It takes skill, knowledge, understanding and learning. Training is sparse once beyond the beginning stages, only available at conferences and through testing. Reading, reading and more reading combined with testing and a skilled, sharp mind is needed for SEO. With this discipline, both the art of marketing and the skill of technical knowledge and expertise combine together.

If Your SEO Is Not Moonlighting, Fire Them » SEO Chicks.

A website is the extension of a business or it can also be a part of your individuality, depicting who you or your business is. Today websites need to be much more user friendly, in order to increase traffic and get more customers. One of the simplest things to do is to add a CMS or Content Management System into your website,which will take care of all the contents being added to the site making it easy to edit later. With the help of a CMS, it becomes very easy to launch and maintain a site and keep it updated easily, adding photos and new stories as the need presents itself. Google always likes fresh content and will often add new blog posts to the top of the list for popular search terms.

dBusinessNews :: Daily Business News Delivered to Your Desktop.

It is probably the #1 most critical factor in any web site’s success, and certainly offers great return on investment.

New tools available to SEO specialists today make the process of identifying profitable content key terms quicker than ever, so there’s no reason not to invest in a little research, even if your site is already established.

via Why Keyword Research is Vital to Help Web Sites Compete for Search Engine Traffic – Scratchmedia London web designers.