Jul 2, 2010 at 6:00am ET by Shari Thurow

The goal of effective information architecture (IA) is to make the products, services and information on your website easy to find. Sound familiar? This is same goal that an SEO professional has. But the skills of an information architect are quite different from the skills of an SEO.

Four fundamental skills that information architects have are:

• Categorization
• Organization
• Prioritization
• Labeling

Let’s look at these skills individually, and how each of these relate to the field of search engine optimization.

via Key Information Architecture Concepts Every SEO Should Know.