Apple’s New Stance On ‘Cookie Cutter’ Apps
by Jason Kincaid on Mar 7, 2010
In the wake of Apple’s sudden decision to remove nearly all “sexy” applications from the App Store, we’ve been hearing that the company is also clamping down on so-called “cookie-cutter” applications — iPhone apps that are built from templates using one of the many app-building services available. This would be yet another major change for the App Store, as it already features thousands of such applications. And, perhaps more important, quite a few companies have sprung up to facilitate building iPhone applications. I’ve reached out to Apple to ask if they’d like to clarify their stance, but given their lack of transparency in the past, I’m not betting on getting anything definitive. To try to get to the bottom of the current situation, I spoke with multiple developers (some of whom wished to remain anonymous) to find out what Apple was telling them.
Between the developers I spoke to, the consensus was this: Apple doesn’t appear to be opposed to ‘app generators’ and templates per se, but in the last month or so it has started cracking down on basic applications that are little more than RSS feeds or glorified business cards. In short, Apple doesn’t want people using native applications for things that a basic web app could accomplish. For some of these services that’s bad news, because that’s exactly the sort of application they produce; any new applications they submit are going to get rejected. But all hope isn’t lost for them, provided they can make their apps more useful.