Content Farming – SEOs Get It, Journalists Don’t | SEO Book.com
How You Can Create A Successful Content Mill
Ignore mainstream media journalists and whiners who like to form councils.
Understand that Google is looking for relevant content. “Relevance” is, in the end, deemed by the searcher. If there are a lot of searches for “pay levels for doctors” and you publish a page that shows “pay levels for doctors“, then you are producing relevant content and Google will reward you.
Google are, no doubt, measuring how relevant visitors think the information is, and there are various signals that could be used to determine this. These signals will not come from a council of elitist, self-interested old media. The signals will be based on user activity and user voting patterns. These signals must be scalable i.e. links, visits, timeliness, recommendations, frequency of appearance, re-quoting, etc.
Increases in “quality” i.e. content depth and accuracy – will come from end-user voting. If users want deeper answers to search questions, either Google will deliver it, or users will abandon Google and go somewhere that provides it. Perhaps that’s what ICSC should do – start their own search engine 
Having said all that, a lot of samey, lightweight content won’t survive in the long run, because Google likes to provide variety in their result sets. Look for ways to differentiate your content. Quality is only one – arbitrary – point of differentiation. You’d be better concentrating on aspects such as ease of access, readability, findability, relevance and freshness.
Keep the end user firmly in mind.
via Content Farming – SEOs Get It, Journalists Don’t | SEO Book.com.