How You Can Create A Successful Content Mill

Ignore mainstream media journalists and whiners who like to form councils.

Understand that Google is looking for relevant content. “Relevance” is, in the end, deemed by the searcher. If there are a lot of searches for “pay levels for doctors” and you publish a page that shows “pay levels for doctors“, then you are producing relevant content and Google will reward you.

Google are, no doubt, measuring how relevant visitors think the information is, and there are various signals that could be used to determine this. These signals will not come from a council of elitist, self-interested old media. The signals will be based on user activity and user voting patterns. These signals must be scalable i.e. links, visits, timeliness, recommendations, frequency of appearance, re-quoting, etc.

Increases in “quality” i.e. content depth and accuracy – will come from end-user voting. If users want deeper answers to search questions, either Google will deliver it, or users will abandon Google and go somewhere that provides it. Perhaps that’s what ICSC should do – start their own search engine

Having said all that, a lot of samey, lightweight content won’t survive in the long run, because Google likes to provide variety in their result sets. Look for ways to differentiate your content. Quality is only one – arbitrary – point of differentiation. You’d be better concentrating on aspects such as ease of access, readability, findability, relevance and freshness.

Keep the end user firmly in mind.

via Content Farming – SEOs Get It, Journalists Don’t | SEO Book.com.

Anyone who has been an SEO consultant knows that SEO is often bolted-on as an after-thought.

Which is, of course, the worst way of doing SEO.

Part of the problem is that SEO is often thought of, by clients, as a fix. It is a fix applied to solve the unforeseen problem of not showing up in search engine result pages.

Whilst some businesses get it, we know most never will. But this fact is to your considerable advantage if you build and run your own sites

via SEO Flows Through Everything | SEO Book.com.

The Telegraph interviewed Google’s Amit Singhal and Udi Manber about the Caffeine launch.

In that interview, Amit Singhal, Google’s head of core ranking, said something interesting. He said that Google is “the biggest kingmaker on this Earth.” Kingmaker is a term used to describe someone or something that has great influence on a topic. For Google to describe themselves as “the biggest kingmaker” is an important point.

I personally do not think Google said it that way to be egotistical, rather the opposite. Google knows how important they have become in influencing the world based on the organic search results and they don’t take that responsibility lightly.

Amit Singhal told The Telegraph: “We deal with those responsibilities by having very concrete principles,” says Singhal. “All rankings are decided algorithmically, and the focus is on user benefit, not advertiser or commercial benefit. We ask ourselves, ‘Can a random company who does not want to be part of any Google system be harmed by a change we’re proposing?’ If they are, we won’t do it.”

Now, I know many SEOs and Webmasters that would laugh at this statement. What do you think?

via Google Says: We Are “The Biggest Kingmaker On This Earth”.

Do you feel lucky, punk?

John Schuster in an SEO (Search Engine Optimization) expert in Chicago.

Working with professional businesses and organizations world wide.

I’m Feeling Lucky Today | Chicago Web Designer

When I first started in SEO, link acquisition was almost always a manual process. I’d search the engines for links that pointed to the competition, find relevant directories and link lists, email relevant sites and beg, borrow or bribe (aka buy advertising) to get a link. I tried reciprocal link building (and did some pretty dumb stuff). Then, as I got more intertwined in the SEO community, I found vendors who built large networks of sites, spammed blogs/forums/guestbooks and ran text link sales operations. I leveraged these services to help clients rank better, almost always with great success. Then I met Matt Cutts, found out more about Google’s webspam team, saw penalties and their impact (remember Florida?) and even found some sites we worked on in the Sandbox.

SEOmoz | Link Building Has Changed

Shari Thurow, Author of “Search Engine Visibility,” Reviews “YouTube and Video Marketing: An Hour a Day” by Greg Jarboe

Boston, MA, Aug 21, 2009 (PRWeb.com via COMTEX) — Popular authors of books on search engine optimization (SEO) and public relations (PR) have reviewed YouTube and Video Marketing: An Hour a Day (http://www.amazon.com/YouTube-Video-Marketing-Hour-Day/dp/0470459697) by Greg Jarboe.

Shari Thurow, the author of “Search Engine Visibility” and “When Search Meets Web Usability” says,

“YouTube and Video Marketing: An Hour a Day is the definitive guidebook for anyone serious about online video marketing. A masterpiece! Greg Jarboe sets the gold standard for books on YouTube. His YouTube book should be a part of everyone’s Internet marketing library.”

David Meerman Scott, the author of five books, including the “The New Rules of Marketing and PR” and “World Wide Rave” says, “Online video is a great way for anyone to get the word out about their products and services (or even themselves). Musicians and comedians were among the first to use YouTube videos, but now, with the help of Greg Jarboe’s book, anyone can get the word out on YouTube. Entrepreneurs, business owners, and nonprofits all make use of video.” Scott adds, “This book provides everything you need to know. And it’s written in a quick and approachable style. I had done a bunch of videos before I got the book so I was not a novice. But I’m certainly not an expert either. I learned a great deal and will refer to it often.” About Shari Thurow Shari Thurow is the founder and search engine optimization (SEO) director at Omni Marketing Interactive, a full-service SEO, web design, and website usability firm. She has designed and promoted websites since 1995, and is outsourced to many firms worldwide. Her clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD.

Shari Thurow, Author of “Search Engine Visibility,” Reviews “YouTube and Video Marketing: An Hour a Day” by Greg Jarboe

I just got off the panel on The Future of Search at Search Engine Strategies San Jose. There was a bit of discussion about social media and whether SEO will still be relevant if users are spending their online time inside of social networks like Facebook and YouTube. The consensus from the panel was that SEO will still be alive and well, and that social networks offer just another venue within which searchers can conduct their queries. That makes the large social networks like Facebook into search engines. YouTube is now the #2 search engine, after all (there are more search queries on YouTube than Yahoo). Yesterday’s Mashable article, The New Search War: Google vs Facebook highlights the threat to Google that Facebook poses.  It’s an interesting read.  The point in all this: optimizing for better visibility in search engines, whether Google or Facebook, isn’t going away.

via The Intersection of Social Media and SEO.

CapStone is a INDIA based BPO company and offer Outsourced Data Entry and Forms Processing, Website Design & Development, SEO Services and Accounting and Bookkeeping Services to our cusotmers in USA, Canada, UK and Australia.

(live-PR.com) – Capstone BPO INDIA based BPO company provides Outsourced Data Entry & processing, Website Design & Development, Accounting & Bookkeeping Services to CPAs, Revenue Cycle Management Services to Healthcare Service Providers, Legal Outsourcing Services to law firms and in-house counsels.

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Posted: Thursday, November 13, 2008

Internet Marketing Can Help Your Company Succeed During Challenging Times

Chicago, IL — (SBWIRE) — 11/13/2008 — At a recent Speaker Event hosted by Presidents Advisory Committee (PAC), a diverse group of Chicagoland small business presidents, CEOs and owners learned how low-cost search engine marketing can promote and grow their businesses.

PAC member Mike Montgomery, President of liQuidprint (http://liquidprint.com), a leading Web design and consulting firm, explained the power of Internet marketing. “People who are running businesses are trying to find your product or service,” he told his peer executives. “Potential customers – the businesses you want to meet – use search engines to find a solution to their problems.”

Mr. Montgomery described two approaches to search engine marketing. First, Search Engine Optimization (SEO), which helps search engines find your Web site because it is “optimized” for select key word searches. This approach helps prospects find your site with no cost to you.

The second is Pay per Click advertising (PPC), where your business pays only when a visitor actually clicks on an ad appearing as part of the search engine’s search results and visits your Web site. Good PPC ads reflect the search term, have a clear call to action and direct the visitor to the exact Web page that will meet the need he or she is looking for.

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Apart from being a blogger, I also dabble in comics and illustration. My friends from college where I was majoring in Fine Arts want to band together and start an illustration studio early next year. This leads me to wonder whether I’m ready to start another freelance endeavor.

I’m not the only freelancer who faces this kind of situation. Freelancers are used to wearing different hats and providing a variety of services. Odds are, you needed to do a bit of SEO on your own site. Or you had to design your own site early in your career when you were low on capital. The diverse tasks we need to accomplish often lead us to learning new skills which may be applied professionally.

But if you’ve designed a website that converts well, or started an SEO campaign that makes your site the first in a long line of search engine results, does that mean you should be a professional web designer or an SEO consultant? To answer this big question, you need to ask yourself five simpler questions first.

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