How to Use Google Analytics to Discover New Website Content Ideas

In today’s demo, we walk through how Google Analytics + Google Search Console can help you decide exactly what content to update—or create next—on your website.

By checking the Search Console > Queries report inside GA4, you can uncover search terms that are already bringing you impressions—even if you don’t have a page fully built out for them yet. For example, if you notice a keyword like “attorney website designer” getting impressions, that’s a perfect signal to create a targeted landing page around that topic.

This approach ensures you’re building content around what people are already searching for—data-driven SEO at its best.

Need help turning your analytics into action?

Call 312‑380‑5745 or contact me online to optimize your website and generate more leads.