When it comes to branding strategies, it is important to focus on elements that can boost recognition and reach out to the target audience successfully. In this day and age, the competition is rising each day so businesses or startups must establish a strong brand identity from the beginning. One of the first things that you should pay attention to is the logo design. It’s usually at the center of every branding strategy so it needs to convey the right message.
As you are starting out or looking to expand, you want to make sure that more and more people become familiar with the brand. This is where it’s essential to come up with creative branding strategies that can help you win clients. Let’s explore a few ways you can create some highly effective ones to reach out to a wider audience.
Establish Brand Guidelines
This can help you figure out how you want the audience to perceive the brand. With clear brand guidelines, it’s easier to connect with potential customers and engage them on the right platform. These usually include the use of logo design, brand colors, typography, icons or imagery, and tone of voice to create familiarity. It is important to highlight the variations of the brand design and symbols that appear on various print and digital mediums.
The guidelines help create brand consistency which can result in revenue growth of 33 percent. This is one of the first steps that you can take to come up with creative branding strategies for winning clients. Once you follow them closely, it’s easier to define the brand personality and create a positive perception in the minds of the audience. With the logo design, colors and fonts, you can showcase the core values and tell people what makes your products or services different from the competitors.
Before you start working on the guidelines, it is a good idea to focus on the visuals and choose the relevant elements to represent your brand. You can consider a business logo generator for ideas and create a design that matches the industry and nature of work in the best way.
By communicating with potential clients directly via email and social media platforms, you can spread awareness and build loyalty as well. Tools such as opt-in forms or a live chat option on the website are great for providing a personalized experience. You can easily reach out to visitors with special offers, discounts or information about certain products they might be looking for.
It is also a good idea to engage with people via live streaming on Instagram, Facebook or Twitch. This allows potential clients to find out what a brand has to offer and recall the products or services later on too. When it comes to personalization in branding, you can also create a strategy around involving people and promoting a sense of community. Coca-Cola ran a hugely popular campaign where individuals could personalize their own cans or bottles with a name.
In this day and age, you may hear or come across marketers say that valuable content is the way to success. With targeted content, brands can easily reach out to a wider consumer base and establish a strong digital presence as well. Informational blogs, guest posts and articles with tips or tricks make it easier to connect to people searching for specific solutions.
You can collaborate with popular platforms in your niche to boost traffic to the website too. Having an educational blog also increases visibility as the particular topics or keywords can show up in organic search results. Targeted content by brands is a great way to win more clients with a creative strategy. Publish how-to posts or talk about the features of your products in long-form blogs.
Parsley Health is one example of a business creating brand awareness with their targeted content that focuses on the personal health, healing and fitness. The blog has insights, tutorials and fitness routines for visitors or members to looking for more information about the wellness brand.
Collaborate with Niche Influencers
This can not only help you build a large following but also become an authority in your industry. By collaborating or working with micro-influencers from your niche, you can promote the products or services to a wider audience successfully. To find the right platform for the business, be it Facebook, Instagram, LinkedIn, or Twitter, and reach out to influencers that have an established following.
By going live, creating a contest or announcing a giveaway in collaboration with an influencer, brands can find it easier to win potential clients. It is important to make sure that you work with people that have similar values and can represent your brand in the right way.
For example, if you are looking to promote makeup or skincare products, then find micro-influencers that can show people what different items can solve for them. Charlotte Tilbury managed to increase their following and gain more visibility on Instagram by collaborating with various influencers.
To Sum Up
These are some of the ways to win clients with creative branding strategies. You can follow a few of them to boost awareness and create a recognizable brand in a short span of time. Before anything, it is important to find your audience and locate where they are based. This way, you can come up with a focused strategy to attract the attention of potential clients and customers immediately.