The internet is a competitive place. There are more than 1.7 billion websites online, and they all want to rank high. So, you’re not the only one investing time and money into SEO. Of course, you can beat the competitors, but you’ll have to stay on top of your game to do it. You’ll need to pay attention to all of the ranking factors, and backlinks are one of the vital ones. However, you won’t see many benefits if you focus on the wrong things in your link building efforts. To help you out and ensure you stay on the right path, we’ll answer the question of what type of backlinks does your business need.
But before we dive further into SEO link building strategies, let’s go over what backlinks are real quick. It’s for all the SEO newbies out there. So, if you’re in the business for some time and only want the juicy stuff, feel free to skip this paragraph.
What Are Backlinks?
Backlinks happen when one site links to another one. There are many sources of backlinks, and you can get them from online directories, social media, blog posts, etc.
Now, Google sees backlinks as votes of authority. So when another site in your niche links to yours, it’s like it tells Google that it can trust you. As a result, your SEO score will rise, and you’ll get positioned higher in the SERPs. And naturally, the more backlinks you have, the more relevant you’ll become. However, take this with a grain of salt.
Low-quality backlinks from low authority sites won’t bring you much good. On the contrary, they’ll decrease your SEO score, and your site will start sinking in the SERPs. So, if you noticed that your organic traffic slowed down, you might want to make sure there are no penalties given to you by Google before you move on.
Link Value Factors
Whether you’re at the start of your career or if you’ve been in the business for years, you always want your company to grow. There’s nothing wrong with this, but it shouldn’t tempt you to take any shortcuts.
In the world of backlinks, shortcuts usually mean going for quantity over quality. It’s the essential mistake that will bring down both your site quality and rank. And if you use black-hat tactics, Google might even blacklist your site. It means you’ll never rank again, and the only way out is to build a whole new website with a different domain. In our book, it’s not worth the risk.
However, backlinks remain a critical consideration for SEO, and you need to find a way to get them. Luckily, there are white-hat tactics you can and should use to grow your authority and relevance. If you build backlinks properly, they’ll have value and bring benefits to your website.
Let’s take a look at the three main factors that impact link value, and then we’ll get into what type of backlinks does your business need.
The Authority Of The Linking Site
The most valuable backlinks come from quality sites. So, if the website linking to yours has high authority and a lot of traffic, search engines will see that link as a good one.
To check the authority of any site, you can use tools like Alexa Rank or Moz Domain Authority Checker. The better the score, the better the link is for your SEO.
Do Follow or No Follow Status
When people add a link to your site, they can use HTML code to set the link as either ”do follow” or ”no follow”.
- ”Do follow” links tell search engines to crawl the link and give it SEO value.
- ”No follow” links tell search engines to ignore it and not give it any SEO value.
Although ”no follow” links won’t contribute to your site’s SEO, they’ll still drive traffic. So, don’t sabotage your business and discard them if you get them. Not including backlinks and expecting results overnight are both common SEO mistakes, and if you want to succeed, you’ll want to avoid these.
On-Site Link Location
Search engines look at where links are placed on the site to figure out how valuable they are. For the best results, you want to get links placed within the main body content of the site. We’re not saying you should dismiss header, footer, or sidebar links, but root for the main body ones.
Types Of Backlinks Your Business Needs
Editorial backlinks are the best type of links for SEO. These are when another website links to your site in a piece of quality content. For example, they may be citing someone from your company, mentioning your resources, or interviewing someone related to your website. In this case, they position you as an authority and a relevant source, and Google loves to see that.
Guest Blogging Backlinks
Guest blogging is another great way to obtain quality backlinks. It’s when you write a quality article for another site and link back to one of your pages. So, you get a chance to show off your knowledge on the topic and get an editorial backlink out of it. If your guest content is good, you’ll quickly build authority and trust.
Business Profile Backlinks
When you add your company to an online directory or create a business social media profile, you can include a link back to your site. These help Google understand what your website is all about, and they signal that your site is high-quality. On top of that, as your social media following grows, the link’s value will grow as well.
As we know, exceptional SEO is crucial for a successful business, and to get to that level, you must have quality content on your website. Luckily, good content and valuable resources often encourage people to link to your site. And one of the most popular things to link to is webinar recordings.
So, if you’re hosting webinars, make sure to record them and post them on your website as videos. If there’s interest in the topic, you can be sure someone will link to it. You’ll get a link and a brand mention as a bonus.
Now you know everything about what type of backlinks does your business need and how you can get them. You also know the important factors that determine the value of links, so be sure to use that knowledge. Put time and effort into building backlinks that will get you noticed, and don’t be tempted to use black-hat methods.