Why You Should Stop Using “Click Here” in Your Links

Many websites still use “click here” as link text, but this phrase is neither helpful for users nor good for accessibility. The World Wide Web Consortium (W3C) recommends avoiding generic link labels because they fail to tell users what to expect, forcing them to read surrounding text to understand the destination.

Instead, use descriptive link text that explains where the link will take the user or what action will happen. For example, use “Read our accessibility guidelines” instead of “click here.” This improves usability, helps users scanning your page quickly find what they need, and benefits screen reader users who often navigate by skipping through links.

Moving away from “click here” makes your content cleaner, clearer, and more professional—helping your users and your SEO at the same time.