Economy doesn’t hamper Web site designer
By Jeff McKinney
The weak economy hasn’t kept Betsy Emery from picking up new clients for her Web design and development firm.
The owner, president and CEO of Tellus, Emery invested $275,000 last year to enhance her company’s online software to boost the number of visitors and consumers making purchases on her clients’ Web sites. In return, Tellus reaped more than $1 million in new contracts in 2009.
“With the negative forces in today’s economy, the return we’re getting shows that people are relying on online growth and cost efficiency for survival and continued profitability,” Emery says.
Her firm mainly designs Web sites for retailers locally and nationally to complement their brick-and-mortar operations. It provides software that precisely categorizes products or services a company has to sell, increasing the likelihood that consumers shopping online will find them.
Economy doesn’t hamper Web site designer | cincinnati.com | Cincinnati.Com
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