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TubToday

TubToday offers walk-in bathtubs, showers and surrounds shipped nationwide.

TubToday — Web Design & Development Highlights

Project Snapshot

I designed and built TubToday as a conversion-focused WordPress site with a WooCommerce product catalog for walk-in tubs, showers, and accessories. The goal: make it effortless for visitors to research, watch, compare, and contact—then track every lead back to its source.

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Website Design & Development

High-conversion UX
- Clear page hierarchy, sticky header CTAs, click-to-call on mobile, trust elements (reviews, badges), and streamlined “Get Pricing” paths.
- Targeted landing pages for paid campaigns and service areas.

Product Catalog + E-commerce
- WooCommerce catalog with variable products, pricing ranges, options, and add-ons.
- Rich product templates: gallery, specs, feature lists, and one-click PDF downloads.

Analytics, Tagging & ROI Attribution
- GA4 + Google Tag Manager setup, event conversion tracking for forms and click-to-call.
- UTM/GCLID capture in hidden fields to attribute leads by campaign, ad group, and keyword.
SEO Foundations
- Technical SEO (clean URLs, meta, schema where appropriate), internal linking, and intent-based content hubs (cost, features, comparisons).
- Fast media pipeline (compression, next-gen formats) and cache tuning.
Comparison & Education Assets
- Brand vs. competitor comparison tables and feature explainers to pre-answer objections and lift conversion.
Multi-Site / Regional Expansion
- Reusable theme/system for launching regional and commercial variations with localized CTAs and numbers.

Full Screen View

Mobile View

Performance & Security
- Caching/CDN strategy, image optimization, script deferral, reCAPTCHA, and hardened WP stack.
Video & Media Integration
- Embedded YouTube channel content and Shorts on key pages and product tabs.
- Lightweight, responsive embeds and lazy-loading to protect performance.
Lead Capture that Scales
- Purpose-built forms (quote, design consult) with CAPTCHA, honeypots, and location filters to cut spam.
- Instant notifications and CRM-friendly field mapping.

Stack & Tools

WordPress, WooCommerce, GA4, Google Tag Manager, Google Ads conversion tracking, YouTube embeds, premium form builder, performance/security plugins, custom theme components.

Impact

Higher qualified lead volume from organic and paid traffic.
Full-funnel visibility (which ad/campaign drove each form or call).
Faster page loads and improved mobile engagement, leading to better conversion rates.