When you hire John Schuster, you’re getting far more than just a “web designer.” John (through Company Chicago) offers full-service digital solutions, encompassing areas that usually require multiple specialists or companies:
- Web Design & Development: Naturally, John excels at building modern, responsive websites—whether it’s a simple informational site or a complex e-commerce or database-driven site. He can craft custom WordPress themes or work with other CMS platforms like Drupal if needed. Unlike some freelancers who only customize templates, John can do custom coding and truly tailor your site to your needs.
- Graphic Design & Branding: With a degree in Illustration and Graphic Design, John brings professional graphic design chops to the table. He can design logos, icons, and custom graphics from scratch as needed. If your project requires branding or a visual identity, John can handle it without you needing a separate graphic designer. Many web developers lack this artistic skill set—John happens to be both an artist and a coder.
- Content Creation & Copywriting: John understands that content is king for websites. He often assists clients with content editing and copy creation. Through his experience (and using tools like AI to assist), he can help craft persuasive headlines, product descriptions, or even full page copy that aligns with SEO best practices. This is a significant value-add; agencies might have copywriters on staff (at additional cost), while many freelancers expect the client to supply all text. John is proactive in making sure the words on your site are as effective as the visuals.
- Search Engine Optimization (SEO): SEO is not an afterthought for John—it’s built into the design process. John is a search engine optimization expert, meaning he will structure your site properly (clean code, meta tags, mobile optimization, site speed) and research keywords to give your site the best chance of ranking well on Google. He has experience running Google AdWords campaigns and organic SEO campaigns, so he understands how to design sites that convert and draw traffic. Other designers might offer “SEO-friendly” sites, but John can provide in-depth SEO optimization and even ongoing SEO services if needed, bridging the gap between web design and digital marketing.
- Online Marketing & Integration: Beyond SEO, John’s experience extends to broader digital marketing: managing email marketing campaigns, integrating with CRM systems, setting up social media pixels, and more. For example, he has done email newsletter design and can integrate sign-up forms on your site with services like MailChimp or Constant Contact. He’s managed Google Shopping feeds and pay-per-click advertising integrations. This means your website won’t exist in a vacuum — John can connect it with your marketing funnel. Freelancers often don’t touch marketing, and agencies will happily upsell you marketing packages; John includes a marketing perspective by default.
- Photography (Including Drone Photography): Unlike most web designers, John has skills in photography – even product photography and photo retouching. If you need custom images of your business or products, John can shoot and edit them. In addition, he’s capable of drone photography, which is a rare offering in the web design world. Aerial shots of your facility or event? John can provide those, adding a dramatic visual element to your website or marketing materials. Normally you’d have to hire a separate photographer (and possibly a certified drone operator) – John covers that, saving you money and ensuring visual content is consistent with your site’s design.
- Video Production (Pre- and Post-production): Video is increasingly important for websites and social media. John’s background includes pre and post production video work. He is skilled in digital video capture, editing, and post-production. With tools like Premiere Pro and After Effects, he can produce promotional videos, edit webinars or interviews, and create motion graphics. Whether it’s a homepage background video, a YouTube advertisement, or a social media clip, you won’t need a separate video editor when working with John. He can storyboard, film (as needed), edit, and optimize video content for web use.
- Print and Traditional Media: John’s experience isn’t limited to digital. Having worked on print advertising and layouts (e.g., designing print ads, brochures, catalogs in past roles), he can ensure your branding is consistent both online and offline. If you need business cards, flyers or other collateral to go with your new website launch, John can design those as well for a complete branding package. An agency would definitely charge extra for each of these services; John streamlines it under one umbrella.
- Industries and Specialized Knowledge: John (and Company Chicago) have experience across many industries – from home improvement to legal, healthcare, government, hospitality, retail and more. This broad exposure means he likely understands the specific needs and best practices of your field. For instance, he knows what a law firm site needs versus an e-commerce store or a non-profit organization’s site. The advantage here is not having to educate your designer on industry basics – John probably has relevant examples in his portfolio or can quickly adapt to niche requirements.
John Schuster offers a holistic solution. Instead of juggling a separate web designer, graphic artist, SEO consultant, photographer, and marketing firm, you have John as a single point of contact who can deliver all these services coherently. This not only ensures consistency in quality and vision, but it’s also cost-effective and time-saving for you. John’s versatility is a major benefit over typical freelancers (who might only design websites) and even over agencies (where services are compartmentalized and billed separately). It’s truly like having a team of experts unified in one person dedicated to your project.
John Schuster vs Freelancers vs Web Design Agencies
Should you work with a solo freelance designer, partner with a larger web design agency, or hire John Schuster (Company Chicago Inc.)?
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