Most business owners I meet have never looked at the two free tools Google gives them about their own website: Search Console (how people find you in Google) and Analytics (what they do once they arrive). And the ones who have looked usually walked away with the wrong conclusion — because the numbers are easy […]
Category Archives: SEO
Good SEO is Good GEO: How to Optimize for the New Era of AI Search In a recent article for Think with Google, Brendon Kraham (VP, Search & Commerce Global Ads Solutions) addressed the shifting landscape of search engine optimization in the age of generative AI. Despite the rise of new industry buzzwords like GEO […]
Learn how to structure your website content so it gets found, extracted, and cited by AI-powered search engines like ChatGPT and Google AI Overviews. Find out how I can do this for you and your business. What Changed AI search engines do not rank content the same way traditional SEO did. They extract small sections […]
The easiest way to get your Google Review link is by using your Google Business Profile dashboard. Log in to Google Business Profile Manage using your Google business account. Navigate to the ‘Home’ tab in your dashboard. Scroll down to find the ‘Get More Reviews’ card. Click on the ‘Share Review Form’ button to generate […]
In today’s demo, we walk through how Google Analytics + Google Search Console can help you decide exactly what content to update—or create next—on your website. By checking the Search Console > Queries report inside GA4, you can uncover search terms that are already bringing you impressions—even if you don’t have a page fully built […]
Keeping track of your website traffic doesn’t have to be time-consuming. In this quick tutorial, we show you how to set up Google Analytics to automatically email you a monthly traffic report. Once logged into Google Analytics, go to Reports, open the report you want to receive, and click Share this report. Select Schedule Email, […]
If you want to truly understand how your website performs in Google Search and what visitors do once they land on your site, linking Google Analytics 4 (GA4) with Google Search Console (GSC) is a must. This quick integration gives you powerful combined insights into rankings, clicks, impressions, and on‑site behavior—all in one place. Why […]
Many websites still use “click here” as link text, but this phrase is neither helpful for users nor good for accessibility. The World Wide Web Consortium (W3C) recommends avoiding generic link labels because they fail to tell users what to expect, forcing them to read surrounding text to understand the destination. Instead, use descriptive link […]
Why Your Business Needs a Chicago Freelance Web Designer with SEO Expertise In the highly competitive digital landscape, having a professional, well-optimized website is essential for any business looking to succeed online. But it’s not enough to just have a visually appealing site—you also need it to rank well in search engines. That’s where working […]
Google has updated its business profile guidelines to allow some delivery-only food brands. Google has updated its Google Business profile guidelines page under the “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with “conditions.” Updated guidelines. The updated guidelines now say “virtual food brands are permitted with conditions.” […]