Category Archives: Work

Work

22 Business Marketing Assets Every Business Should Have Ready to Go

Posted on by John Schuster
Business Marketing Assets

Every business, whether you’re a solopreneur or running a team of fifty, needs a core set of marketing assets ready at a moment’s notice. When an opportunity comes knocking — a potential client asks for more info, a partnership materializes, or a referral lands in your inbox — you don’t want to be scrambling to […]

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Work

The basics of negotiating skills for small business owners.

Posted on by John Schuster

Negotiation is a vital skill for small business owners—it affects everything from pricing with vendors and service contracts to closing sales and resolving conflicts. Here are the basics of effective negotiation: 1. Prepare Thoroughly Before any negotiation: Know your goals: Be clear on your best outcome, acceptable compromises, and walk-away point. Research the other party: […]

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Work

Go Make $1

Posted on by John Schuster

Freelancing Fundamentals Uh… Nobody cares. Nobody who might have been your client has lost sleep over your name, logo, website, or business cards. They really don’t care. They might have cared if you had offered to solve their problems, but you were more interested in being impressive than you were in asking the right questions. The […]

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