info@johnschuster.net

Go Make $1

Go Make $1

|March 30, 2018 | Work

Freelancing Fundamentals

Uh… Nobody cares.

Nobody who might have been your client has lost sleep over your name, logo, website, or business cards. They really don’t care. They might have cared if you had offered to solve their problems, but you were more interested in being impressive than you were in asking the right questions.

The thought-provoking questions you ask are your positioning. The A-ha moments you create are your portfolio.

People will forget the color of your logo, but they will remember that you helped them unravel an annoying problem.

Or, if you’re a photographer, they’ll forget your domain name, and they will remember how your images made their products look desirable.

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