Chicago SEO Services

Search engine optimization is how the right customers find your business when they search for what you sell. For a local business that means three things working together: a website search engines can read, pages that answer what people actually search for, and a strong local presence on Google.

What SEO work looks like today

  • Technical foundation — fast pages, mobile-friendly layouts, clean structure, working redirects, and an accurate sitemap
  • On-page optimization — one clear topic per page, with titles, headings, and descriptions that match how customers search
  • Local search — Google Business Profile, consistent name, address, and phone everywhere, reviews, and service-area pages
  • Content — useful pages and articles that earn links and answer customer questions
  • Measurement — Google Analytics 4 and Search Console set up properly, with reports you can read

Every website I build includes the technical foundation. The services below go further. Request a free SEO estimate or call 312-380-5745.

Customers now also ask AI assistants for recommendations. See AI search optimization (GEO) for how to show up there, and start with a website audit if you are not sure where you stand.

SEO services in detail

Search Engine Optimization For Your Business or Organization

I look at your business, your website and your competitors to work out which SEO tactics will move your site ahead of the competition.

SEO Website Assessment

When you search Google for your business, is it easy to find?

When searching by name, product type or service, are you above the competition?

If not, then a thorough website analysis is the best place to start. I examine your website design and architecture for issues that may hold your site back in search engines.

Your website assessment covers the following elements:

  • Page titles
  • Meta descriptions
  • URL paths
  • Google Analytics
  • Google Sitemaps
  • Page speed and Core Web Vitals
  • Google search presence
  • External inbound links
  • Local citations and directory listings

Keyword Research

Keywords are the relevant words in your website.

Your search engine optimization campaign starts with the keywords. I use keyword tools and your Search Console data to find the terms people actually search for. We go through the list together so you can say which words matter most, and then the keywords are worked into the right pages. This helps Google when indexing your site to be able to match relevant queries to the best pages on your site.

Links from other relevant, trustworthy websites are still one of the signals Google uses, but quality matters far more than quantity, and bought or low-quality links can hurt a site.

I focus on links a business earns: local citations, partners and associations, press, and content worth referencing.

Google Analytics Reporting

Your website analytics can tell you a lot about the visitors to your site.

  • How they got there?
  • What keywords were used?
  • How many pages did they visit?

I set up Google Analytics and Search Console, and reporting can include a regular plain-English summary of traffic, leads and conversions, with what it means for your site.

Google Analytics gives you rich insights into your website traffic and marketing effectiveness. Easy-to-use features let you see and analyze your traffic data. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

About Google Analytics

SEO Consulting

SEO can be a significant investment for your business or organization. I give you straight advice based on experience: I have built and managed small and large SEO campaigns for many different types of businesses and organizations. For how your business shows up in AI answers, see AI search optimization.
SEO consulting covers:

  • How much you will need to spend
  • How long it could take to start seeing results
  • How it can be improved
  • Which tactics will work best
  • How the results can be tracked