How to Link Google Analytics 4 with Google Search Console (And Why You Should Do It Today)

If you want to truly understand how your website performs in Google Search and what visitors do once they land on your site, linking Google Analytics 4 (GA4) with Google Search Console (GSC) is a must. This quick integration gives you powerful combined insights into rankings, clicks, impressions, and on‑site behavior—all in one place.

Why Linking GA4 and GSC Is Essential

Google Search Console shows you how your site performs in search: which keywords drive clicks, your average position, and how often your pages appear in results. Google Analytics shows what happens after the click—engagement, conversions, and key user actions.

When you connect them, you get:

• Search Queries + User Behavior – See which search terms drive traffic and how those visitors interact with your site.
• Landing Page Insights – Discover which pages rank well, get clicks, and keep users engaged.
• Better SEO Decisions – Use real data to prioritize updates, optimize content, and uncover new keyword opportunities.

How to Link GA4 with GSC

1. Sign in to Google Analytics and click Admin (gear icon).
2. Under Property, scroll to Product Links → Search Console Links.
3. Click Link, then Choose accounts to select your verified GSC property.
4. Click Confirm, then select the correct Web Data Stream.
5. Review and click Submit.

Within 24–48 hours, your Search Console data will appear in GA4 under Acquisition reports.

What Reports You’ll Get

• Google Organic Search Queries – See search terms, clicks, impressions, and rankings.
• Google Organic Search Traffic – View which landing pages drive organic traffic and how users engage with them.

These reports help you track performance, find SEO opportunities, and prove ROI to stakeholders—all without switching between platforms.

Linking GA4 with GSC is quick, free, and incredibly valuable. With just a few clicks, you’ll gain deeper insights into your SEO performance and user behavior. If you haven’t connected the two yet, now is the time—this is one of the easiest ways to boost your SEO strategy with better data.

Want to boost your SEO and get the most out of your website data?
Call me today at 312‑380‑5745 or contact me online for expert help with SEO, analytics, and website optimization.