Search engine optimization professionals use Google’s Webmaster Guidelines to choose tactics and strategies aligned with Google’s expectations. This is what you need to know. To achieve sustainable SEO results, you need to use techniques that are in line with Google’s expectations. Unless you follow their guidelines, you can expect either an algorithmic devaluation or a […]
Is Google Search not returning rich results for your FAQ schema markup? Consider these three possibilities. John Mueller, Google’s Search Advocate, offers three possible reasons why your FAQ schema markup does not generate rich snippets. Google Search Central SEO office-hours hangout recorded on January 28 shared this information. A site owner asks why Google isn’t […]
When we first look at websites, it’s obvious that web design focuses on all the visual aspects. While search engine optimization (SEO) is responsible for visibility and rankings in search engine result pages (SERPs). However, their roles are not so separated as they may seem at first. Although they are each in charge of their […]
Mannie Usman ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR Managing Director April 14, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. For many companies, success entails a strong digital presence. Oftentimes, this means having a high Search Engine Optimization (SEO) ranking. To achieve top rankings on the different search engines, businesses must optimize their […]
Introduction to SEO Link Building Strategy: Backlinks are one of the central pillars and most essential parts of SEO marketing. Link building plays a crucial role in driving quality referral traffic, improving domain authority, and organic ranking. Hence, every marketer and website owner should use a link building strategy as a growth strategy. Building links […]
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Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers. Businesses often forget why they are in […]
SEO is always changing, with Google making thousands of changes every year to its ranking algorithm, which determines the order in which search results are displayed for any given query. Yes, thousands. Many of those changes are very small, but all have the potential to impact your business and alter your approach to optimizing your […]
As online content continues to evolve as the primary source of information for many people, knowing what to include and how to place keywords is more relevant than ever. Whether an official business webpage or a social media platform, every site needs to incorporate keyword research ahead of posting content if they hope to perform […]
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