Search Engine Optimization (SEO) is one of the most crucial elements of an organization, providing it with the necessary visibility to attract more customers. A strong SEO strategy allows a company to position its website to attract more visitors, increasing the chances of turning these prospects into customers.
Businesses often forget why they are in business and who benefits from their services. They often give SEO a short shut-eye and move on to the next fad. This is detrimental to your online success.