Case Study: How I Helped Around the Town HVAC Dominate Chicago HVAC Search and Lead Generation

Project Overview – Design & Local Optimization

I designed and developed the complete website for Around the Town HVAC, transforming it into a modern, mobile-friendly, and high-converting platform. From the very beginning, I built the site with local Chicago SEO in mind. Every page was structured around the way real customers search, with strong emphasis on services like “Chicago air conditioning repair” and “Chicago furnace repair.”

At the top of the homepage, I placed clear calls-to-action: a clickable phone number, a “Schedule Service” button, and 24/7 service messaging. I also integrated 5-star Google review badges and highlighted their 20+ years of service to immediately build trust. The site navigation is streamlined, making it easy for both users and search engines to find relevant services, reviews, blog posts, and contact forms.

SEO Results – Page-1 Rankings and Organic Traffic Growth

My SEO-first approach paid off. Around the Town HVAC now ranks on page one of Google for “Chicago air conditioning repair” and many other valuable local keywords. Google Search Console shows the site earned over 623,000 search impressions and 458 clicks in just 3 months, with a 39% increase in clicks compared to the previous period.

I accomplished this by:

• Writing keyword-rich service pages like “Air Conditioning Repair in Chicago, IL” and “Furnace Repair Chicago.”

• Publishing regular blog posts targeting seasonal topics and long-tail searches. For example, posts about Chicago’s cooling ordinance and smart thermostat tips became top-performing pages.

• Making the site technically sound: fast, mobile-optimized, SSL-secured, and fully connected to Google Site Kit for ongoing monitoring.

The result: consistent free traffic from organic search, with many leads coming directly from Google.

Google Ads Campaign – Quality Leads at Low Cost

While SEO built momentum, I launched targeted Google Ads campaigns to capture immediate demand. I focused on high-intent queries like “emergency furnace repair Chicago” and “AC not working Chicago.”

The campaigns achieved:

• 62 ad clicks in one week

• 3 conversions (calls or forms)

• 5% conversion rate

• $14 cost-per-conversion – far below industry averages

By aligning ads with conversion-focused landing pages, using geo-targeting, and writing compelling ad copy, I delivered affordable, high-quality leads.

Facebook & YouTube – Visual Content Driving Engagement

I also built a strong social and video marketing strategy.

On Facebook, I grew the page to nearly 1,000 followers, posting service tips, behind-the-scenes content, and seasonal promos. Some organic videos reached 2,000+ local viewers without ad spend. Boosted posts drove additional leads during peak seasons.

On YouTube, I created and uploaded 40+ short videos showcasing real HVAC repairs, maintenance tips, and installations. Several clips earned over 1000–1500 views each and were embedded on blog posts for added SEO value. These videos humanized the brand, built trust, and even generated new leads directly from YouTube searches.

Advanced Video Editing & Post-Production

Beyond web design and marketing, I bring advanced skills in video editing and post-production to every project. For Around the Town HVAC, I didn’t just capture raw footage—I edited, polished, and branded each video with professional transitions, captions, and graphics to make the content stand out across YouTube, Facebook, and the website. My background in Adobe Premiere and After Effects allows me to turn simple service clips into engaging, high-quality marketing assets that build trust and credibility with local customers.

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Analytics, Site Kit & Continuous Optimization

I connected the site to Google Analytics, Search Console, and Site Kit to monitor performance in real-time. Using this data, I continually optimized content, CTAs, and landing pages.

I also set up Mailchimp email marketing to nurture leads. New subscribers automatically receive a welcome email with a $25 off coupon, and seasonal campaigns remind past customers about tune-ups or special offers. One campaign I coordinated went out across email, Facebook, X, and LinkedIn simultaneously – driving spikes in traffic and calls.

Leveraging Google Business Profile – Discounts & Local Updates

In addition to the website and paid campaigns, I used Google’s Business Profile Manager (business.google.com) to keep Around the Town HVAC’s local listing active and engaging. The Google Business Profile is often the very first thing customers see when they search for “HVAC repair near me” or “Chicago furnace service,” so I made it a priority to update it regularly.

I posted seasonal discounts, service reminders, and company updates directly to the profile. For example, in the fall I shared a limited-time coupon for furnace tune-ups, and in the spring I promoted early-bird AC maintenance specials. I also published short updates highlighting new blog posts, emergency services during cold snaps, and tips to improve energy efficiency.

These posts appeared right alongside the company’s Google Maps and Search listing, which helped build trust and gave potential customers a reason to click through or call immediately. The combination of fresh posts, high-quality photos, and strong reviews boosted visibility and engagement with local searchers.

By treating the Google Business Profile as an extension of the website, I created another free marketing channel that connected directly with local homeowners at the exact moment they were searching for HVAC help.

To increase conversions, I featured Google review widgets across the site and added downloadable coupons ($25 off repairs, $100 off installs). These elements not only boosted credibility but also drove action, as many customers mentioned the coupon when booking service.

Results & Impact

My work delivered measurable growth:

• Page-1 Google rankings for “Chicago air conditioning repair” and related keywords

• 623K+ Google search impressions and 458 clicks in 3 months

• Google Ads conversions at just $14 each

• Facebook page growth to ~1,000 followers with strong engagement

• 40+ YouTube videos viewed by hundreds of local prospects

• Higher conversion rates thanks to reviews, coupons, and streamlined CTAs

The client told me their website is now their #1 source of new business, and that “website leads” have nearly doubled year-over-year.

Automated Text Messaging Campaign – Driving Seasonal Leads

To keep Around the Town HVAC top of mind and generate leads at critical times of year, I created an automated text message campaign using ClickSend. I built a customer contact list directly from past service records and website leads, then segmented it for targeted outreach.

The automation was designed around seasonal transitions — sending friendly reminders right before the summer-to-fall and winter-to-spring changes. For example, in late August, customers received a short text reminding them to schedule a furnace tune-up before the first cold snap. In April, they received a reminder to book AC maintenance before summer heat arrived.

The messages were simple, personal, and action-oriented, often including a special incentive such as “Schedule by Sept. 15 and get $25 off your furnace check.” With ClickSend’s scheduling tools, I set these campaigns to run automatically each year, ensuring consistent outreach without extra manual work.

This strategy proved highly effective:

• Customers appreciated the timely reminders, leading to a spike in bookings during each campaign window.

• The texts achieved open rates above 95%, far higher than email alone.

• The automated system freed up the team’s time while still keeping the brand in regular contact with its customer base.

By implementing this automated text message system, I turned seasonal maintenance into a predictable stream of leads, reducing slow periods and keeping technicians’ schedules full during shoulder seasons.

Conclusion – Ready to Boost Your Business?

This project shows how a full-stack marketing approach—website design, SEO, ads, social media, email, and analytics—can transform a local business. I didn’t just build a website for Around the Town HVAC; I built an engine for growth that continues to bring in leads and revenue every single day.

If you want results like this for your business, let’s talk.

Contact me today for a free consultation and let’s turn your website into your most valuable asset.