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The client
The Wristwatch Concierge is an independent watch-buying advisor in Chicago. Scott, the founder, helps collectors find, evaluate, and buy the right watch.
The problem
A new personal-service business with no brand yet. The site had to look as considered as the watches its clients buy, explain a service people may not know exists, and turn that interest into a consultation.
What I delivered
- The logo, from first concepts to the final version used on the website and business cards.
- Website design and build in WordPress, including a watch gallery.
- Search setup and domain management.
- A handover, so Scott can update the content himself.
Key decisions
- A logo tested in context. Several concepts, then refinements with Scott, then a check of the logo next to the site’s type so both read as one brand.
- The consultation comes first. The hero carries the logo over a concierge-desk photo and one clear “Schedule a Consultation” link; the logo’s background was adjusted to sit inside the photo.
- A separate hero for phones. Phone screens are tall and narrow, so the mobile hero uses its own crop instead of a squeezed desktop image.
- Trust details kept visible. A clean white layout, a gallery with descriptions, and the disclaimer shown on every page.
Logo concepts
The phone layout, with its own hero image
Where it stands
The site launched in December 2024 and is Scott’s storefront today.
Visit wristwatchconcierge.com
