Chicago SEO Services

Search engine optimization is how the right customers find your business when they search for what you sell. For a local business that means three things working together: a website search engines can read, pages that answer what people actually search for, and a strong local presence on Google.

What SEO work looks like today

  • Technical foundation — fast pages, mobile-friendly layouts, clean structure, working redirects, and an accurate sitemap
  • On-page optimization — one clear topic per page, with titles, headings, and descriptions that match how customers search
  • Local search — Google Business Profile, consistent name, address, and phone everywhere, reviews, and service-area pages
  • Content — useful pages and articles that earn links and answer customer questions
  • Measurement — Google Analytics 4 and Search Console set up properly, with reports you can read

Every website I build includes the technical foundation. The services below go further. Request a free SEO estimate or call 312-380-5745.

Customers now also ask AI assistants for recommendations. See AI search optimization (GEO) for how to show up there, and start with a website audit if you are not sure where you stand.

SEO services in detail

Search Engine Optimization For Your Business or Organization

John Schuster and associates examine your business, website and your competitors to get a strong understanding of how to strategically implement the best SEO tactics needed to place your site ahead of the competition.

SEO Website Assessment

When you search Google for your business, is it easy to find?

When searching by name, product type or service, are you above the competition?

If not, then a thorough website analysis is the best place to start. We examine your website design and architecture to check for any issues than may hinder the performance of your site in search engines.

Your website assessment covers the following elements:

  • Page titles
  • Meta  descriptions
  • Url paths
  • Google Analytics
  • Google Sitemaps
  • Page speed and Core Web Vitals
  • Google search presence
  • External inbound links
  • Local citations and directory listings

Keyword Research

Keywords are the relevant words in your website.

Your search engine optimization campaign starts with the keywords. We utilize the latest keyword tools to find highly searched keyword variations. We generate a list of every keyword that may apply to your campaign and then discuss with you the keywords so that you can explain what words are the most important. Next the keyword can be implemented by placing them strategically throughout the content of your site. This helps Google when indexing your site to be able to match relevant queries to the best pages on your site.

Link building is the basis for almost all search engine optimization strategies. Inbound links help your site gain page rank on Google. The more inbound links your site has, the higher it’s going to rank for keywords. It is necessary to get inbound links pointing to your site from other relevant websites to build up your sites ranking.

We utilize a variety of methods to generate the inbound links to your site. These methods depend on the type of content that is on the site.

Google Analytics Reporting

Your website analytics can tell you a lot about the visitors to your site.

  • How they got there?
  • What keywords were used?
  • How many pages did they visit?

Get your site up and running with a Google Analytics tracking account to analyze visitor stats.  You will receive monthly email  reports covering your sites traffic stats and goal conversions. We are experts in deciphering the complex data in Google Analytics in order to improve the visitor experience of your site.

Google Analytics gives you rich insights into your website traffic and marketing effectiveness. Easy-to-use features let you see and analyze your traffic data. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

google.com/analytics

SEO Consulting

SEO can be an expensive advertising investment for your business or organization. John Schuster and Associates will give you expert advice based on our experience. We have built and managed small and large scale SEO campaigns for many different types of businesses and organizations.

  • SEO consulting will teach you the following:
  • How much will you have to spend
  • How long it could take to start seeing results
  • How it can be improved
  • What is the best tactics for optimum results
  • How the results can be tracked