Customers still search Google, and now they also ask ChatGPT, Gemini, Claude and the AI answers at the top of Google itself: who is a good web designer near me, which plumber is open now, what does this service cost. Being named in those answers is sometimes called GEO, generative engine optimization.

The honest truth about GEO is that it is mostly good SEO done properly. AI systems lean on the same things search engines do: clear pages that each answer one question, structured data they can read, and facts about your business that are consistent everywhere they look. There are no tricks, and nobody can guarantee a position.

What the work includes

  • A keyword map: one page per search intent, so your own pages stop competing with each other
  • On-page fixes: titles, headings, descriptions and internal links that match how customers actually search
  • Structured data: business, service, FAQ and review markup that search engines and AI systems read directly
  • Local signals: Google Business Profile, the same name, address and phone everywhere, reviews, service-area pages
  • Content that answers questions: the pages and articles AI assistants quote are the ones that state things plainly
  • Monthly reporting from your real data: Google Search Console and Analytics, not vanity metrics

How I know it works on a real site

I start every engagement the way I started my own: pull the Search Console data, find the pages that earn impressions but no clicks, and find the pages competing with them. On my own site that meant three pages carried nearly all the visibility while some sixty others competed against them. The case study shows what was done about it.

Related reading: Good SEO is good GEO and how I write content that ranks in AI search. For the full list of search services see Chicago SEO services.

Pricing

Ongoing SEO and AI search work is offered as monthly plans through Company Chicago. Strategy projects and larger sites are quoted. The usual first step is a website audit.

Next step

Tell me what you have and what you need. You get a plan and a fixed quote before any work starts. Call 312-380-5745 or use the form. Curious how the work is done? Read how I use AI.

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