Fast, a startup backed by Stripe, has just added WooCommerce support to its new Fast Checkout experience. The company was co-founded in March 2019, by Domm Holland and Allison Barr Allen, with investment from Stripe, Index Ventures, Susa Ventures, and Global Founders Capital. It has received $22.5M in funding to reduce the friction that remains deeply embedded in login and checkout experiences.
Online shopping almost always involves a lengthy checkout form where customers have to enter passwords, addresses, and payment information nearly every time. This tedious experience is magnified when gift-giving holidays roll around. Fast’s founders have set out to solve this problem with products aimed at modernizing the checkout experience to enable one-click purchasing.