Most business owners I meet have never looked at the two free tools Google gives them about their own website: Search Console (how people find you in Google) and Analytics (what they do once they arrive). And the ones who have looked usually walked away with the wrong conclusion — because the numbers are easy […]
Author Archives: John Schuster
Good SEO is Good GEO: How to Optimize for the New Era of AI Search In a recent article for Think with Google, Brendon Kraham (VP, Search & Commerce Global Ads Solutions) addressed the shifting landscape of search engine optimization in the age of generative AI. Despite the rise of new industry buzzwords like GEO […]
Affordable Web Designer in Chicago: Get a Website That Works Without Breaking the Bank Finding an affordable web designer in Chicago shouldn’t leave you feeling anxious, confused, or all mixed up. Yet many business owners start searching for website services only to discover wildly different pricing, complicated proposals, and agencies that seem more interested in […]
If your website feels slow, outdated, or hard to scale, you’re not alone. The way websites are built has changed, and businesses that adapt are pulling ahead fast. Headless WordPress is leading that shift. Instead of relying on traditional themes and bloated plugins, headless WordPress separates your content from your design. WordPress still powers your […]
Learn how to structure your website content so it gets found, extracted, and cited by AI-powered search engines like ChatGPT and Google AI Overviews. Find out how I can do this for you and your business. What Changed AI search engines do not rank content the same way traditional SEO did. They extract small sections […]
Is WordPress Overkill? What This Debate Means for Your Business Website A recent article from Search Engine Journal sparked a heated conversation in the web design and SEO world: Is WordPress too complex for most websites? The discussion, led by Yoost SEO founder Joost de Valk, challenges a long-standing assumption that every website needs a […]
The landscape of digital design is shifting again. Adobe has officially moved its Firefly Custom Models into public beta, marking a significant milestone for creators who need to balance the speed of AI with the strict requirements of brand identity. For anyone managing a digital presence, the challenge has always been consistency. While generic AI […]
A new experiment by AI researcher Andrej Karpathy is sparking a major conversation about the future of work. Karpathy recently built a tool that evaluates how vulnerable different professions are to artificial intelligence. Using data from the U.S. government, he analyzed 342 occupations and scored each one from 0 to 10 based on AI exposure. […]
For writers, your work deserves a home online that reflects the quality of your ideas and the story behind them. While social media platforms can help introduce your work to new audiences, they change constantly and limit how much control you have over your own content. A dedicated website gives authors a permanent platform where […]
Why Bathroom Remodelers Need More Than Just a Website to Grow A lot of bathroom remodeling companies have websites, but not all of them have websites that actually help grow the business. There is a big difference between simply having an online presence and having a website that brings in leads, builds trust, supports sales, […]